I LOVE to create things. The #1 goal in my life is to create things visually, through words, sounds, or a combination of them all. While most of us start with the ‘day job’ story, and I’m no different, my eye has always been on the ultimate goal of finding time to create.

The majority of my career has been spent helping companies and their CEOs build upon or create their strategic marketing and service offerings to help build a narrative for the customers journey. As the Mad Scientist of Marketing one could say I enjoy helping companies level up. Looking back at things all these years later, I’m basically a DM (Dungeon Master for those who don’t know and shame on you!) for business owners. Taking them on the journey where the story is their business and where it has been and where it will go.

Currently I’m working with the largest Trust Based Selling coaching program in Australia. A great group of people and I enjoy the time spent with my clients and the organization. We are about to release a new product that we have spend a ton of time the past few months on and I’m excited to see the reaction it gets from people.

Steve Lichtman ZZTop With Family

But what about the rest? I’m a husband and father, artist, puppet master, writer, unabashed metalhead, and all around eccentric being. If you know me, I don’t have to tell you that, the experience has already been yours to have 🙂

I was born in the early 70s in Orlando Florida but have spent the majority of my life on Long Island, NY. It was an amazing place to grow up in the 70s and 80s and today has that same magic for my kid.

Long Island, and LIFE on Long Island has changed over the years like anywhere else. Thankfully it is mostly for the better and I can’t see myself really living anywhere else at this time. Embracing the change around you and our differences is what makes everyone unique. Be unique! Be you!

What is Sales Biology?

Sales Biology

As mentioned earlier, I work in the business coaching space for an Australian company. I love my work. During the US days though I need to keep my mind active and not every day can be spent hanging out in the garden or shooting hoops.

This pushed me to create Sales Biology, where I can put my skills as the Mad Scientist of Marketing to good use. It’s part business and part giving back. I’m currently working on 2 new products I hope to launch in 2020. One for helping anyone build up their LinkedIn profiles and strategies in a way that builds trust instead of looking like everyone else. The other for business owners and management consultants looking to setup their first Podcast with the important part… bringing VALUE.

With the recent shift in business to remote work I have been motivated to spend more time on Sales Biology and share my years of knowledge and experience. I almost feel like I’ve worked in so many systems created by others that it’s time to share my version with the world.

Dungeons and Puppets

My world of Puppetry plus Dungeons and Puppets

15+ years ago I began dabbling in the art of puppetry. I have never stopped. For me, it’s one of those activities that can instill limitless creativity if you are willing to reach out and grab it. Most recently I have been working on a 2D puppetry project with my daughter we have named Dungeons and Puppets. It’s all things D&D with a puppet adventure twist.

The coolest part is working with my kid on the project making the actual characters, backstory, building that universe together. When will we release it? Who knows! She’s in school and that takes priority so our timeline is officially, “Whenever!” 2040 for all I care, it’s the time with the kid here that is what makes continuing worthwhile.

Puppetry in general is a fantastic outlet, and you can see here on the site I have a series of articles I did a bunch of years ago interviewing some of the biggest players in the game. It’s called 4 Foam Fingers and you can click that link to check it out.

I’m no longer taking commissioned work but for the right overall marketing campaign and strategy who knows. I could get pulled back in!

Any final words Steve, anything good?

We all have our hobbies and interests, right? Mine include listening to tons of rock and roll, going to concerts, learning about 3D printing with the kid, and painting for tabletop games.