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About

Helping people smash their roadblocks in business and life is why I get up in the morning. Too many business owners, entrepreneurs, and executives have been sold a bad ‘bill of goods’ when it comes to marketing and my goal is to help set that straight, one person at a time.

The majority of my career has been spent helping companies and their CEOs build upon or create their strategic marketing and service offerings to help build a successful narrative for the customer’s journey. I’m often called the Mad Scientist of Marketing for my eccentric delivery style and willingness to find that one gap in the marketplace where my clients will undoubtedly shine.

I enjoy helping companies’ level up. Looking back at things all these years later, I’m the DM (Dungeon Master for those who don’t know and shame on you!) for business owners. Taking them on an amazing journey where the story and plotline is their business; where it has been and where it will go.

Currently, I’m working with the largest Trust Based Selling coaching program in the world. They are based in Australia, Unlock The Game. A talented group of people and I enjoy the time spent with the organization. Our current big project is a new show, and once it’s ready to roll out I’ll be excited to share that with you.

In 2020 amid the COVID-19 madness we released our newest product, a digital community and training portal called The Mindset Club which has been a passion of mine bringing our decades of experience to business professionals in a digital, community-driven environment. The reaction has been overwhelmingly positive and we’re expanding the program constantly.

Now you know my “day job” even though I work Sydney hours which is my New York nights! I’m a night owl at heart. It also gives me the freedon of enjoying my days on Long Island both as extra time with my family and picking and choosing the projects and people I work with during the day.

But what about the rest? I’m a husband and father, artist, puppet builder and performer, writer, crafter, unabashed metalhead, maker, and all-around eccentric being. If you know me, I don’t have to tell you that, the experience has already been yours to have.

I was born in the early 70s in Orlando Florida but have spent most of my life on Long Island, New York. It was an amazing place to grow up in the 70s and 80s and today has that same magic for my own kid.

Long Island, and LIFE on Long Island has changed over the years like anywhere else. Thankfully, it is mostly for the better and I can’t see myself really living anywhere else at this time. Embracing the change around you and our differences as people is what makes everyone unique.

Be unique! Be you!

Steve Lichtman ZZTop With Family
ZZ Tops 50th Anniversary Tour with the family